About Us
Guapa Natural Cosmetics
Artisanal company
Guapa from the Spanish word meaning “Beautiful,” is the motto of two women who have turned their profession into a mission: to create beauty products based on natural and biocompatible ingredients.
All it took was a pot and a small stove to mix water, vegetable oils, and their emotions, and their dream began—the creation of their first cosmetic line, back in 2012.
From there, they nurtured their passion both as women and as professionals in the field, putting the essence of femininity into their creations.
Guapa Natural Cosmetics was born, an all-women company, just like their name “Guapa.”
A few years later, due to numerous requests for product customization, Guapa LAB was born-the division dedicated to third-party cosmetic production.
Our Mission
Our goal is to create unique natural cosmetics, based on vegetable oils and free of silicones and petroleum derivatives, that stand out from others on the market in both base formulation and the choice of functional active ingredients. We want our products to be as environmentally friendly as possible while ensuring effectiveness, safety, and a pleasant application experience. As an artisanal company, we pay close attention to details and customer needs and strive to minimize packaging.
Anna Grimaldi
Founder and Administrative Director
Specialized in perfume creation and the development of new cosmetic formulations.
Graduated in Pharmaceutical Chemistry and Technology in 2010 from the University of Salerno, she attended a specialization course in Medicinal Plants and Phytotherapeutic Preparations.
She worked for several years as a pharmacist, with a particular interest in the cosmetic sector, which led her to create a product line that better meets consumer needs.
Chiara Del Gaudio
Founder and Commercial Director
Scientific supervisor, responsible for ensuring the safety and quality of all the cosmetics produced.
Graduated in Pharmaceutical Chemistry and Technology in 2011 from the University of Naples “Federico II,” she obtained a Ph.D. in Pharmaceutical Sciences.
After several years of study and research on pharmacologically active molecules, and guided by her passion for nature and the environment, she decided to focus on the cosmetic sector, primarily on natural cosmetics.
“Success occurs when opportunity meets preparation.”
(Zig Ziglar)
Artisanal Laboratory
All Guapa LAB products are handcrafted and produced in small batches.
Our laboratory, located in the province of Salerno, is equipped for the production and packaging of emulsions of various densities, oils and butters, cleansers, and solid cosmetics.
